WE WEREN’T ALWAYS VEGANS.
Like many of our fellow human beings, we didn’t begin this journey with true knowing. Years of media induced mind manipulation lead us to believe the wrong things. Once awoken, we never looked back.
WHY ON EARTH
DID WE GO PLANT-BASED?
There are health, environmental, and ethical reasons driving our mission to change the world. We did it to save the animals, to prevent disease, and to protect the earth.
HEAL THE EARTH.
Animal agriculture is responsible for more CO2 emissions than ALL forms of transportation combined. Animal agriculture is also responsible for 90% of rainforest destruction, species extinction, ocean dead zones, water pollution and habitat devastation.
By adapting to a plant-based lifestyle every day, we can save 1,100 gallons of water, 45 pounds of grain, 30 square feet of forested land, 20 pounds CO2 equivalent and one animal’s life.
We have all lost family to cancer, or have known someone who’s been a victim of cancer. We have learned so much about how a plant-based lifestyle can lower blood pressure, cholesterol and even prevent and reverse diseases like type 2 diabetes, certain cancers, and even heart disease.
By adapting to a plant-based lifestyle every day we give our bodies the very best chance of avoiding 9 out of 10 of the leading causes of death. We can save tons of money on health care costs, get off medications and feel free and healthy.
Whether raised in horrific conditions in a factory farm or raised on a small, pristine farm, animals are treated as “things” and not individual beings and meet an untimely and unnecessary death. Shockingly, every hour in the United States alone, 1/2 million animals are killed for their meat.
By adapting to a plant-based lifestyle, you will no longer pay someone to kill an animal for you. Animals are only killed because there is a demand for it. Less demand, fewer animal deaths. Let’s vote every day with our dollar and with the choices we make.
THE VEGANS BEHIND HERBIVORES.
Our mission is to preserve life by promoting love, kindness, compassion, and justice for all living beings.
The man with a heart of stone and nonconformity. An ex Alaskan commercial fisherman who now despises the slaying of animals but will slay you for messing with the love of his life, his daughter. A visionary, whom in his gut believes he owes the world and future generations a brighter, peaceful, more beautiful future.
A nurturing artist, a seeker of truth, and a sensitive empath; she had her vegan epiphany from which there was no turning back. A spiritual warrior who will fight to shatter speciesism, defend against injustice and be a voice for the silenced until her very last breath.
She is the future generation that we are fighting for; the ones that cannot survive if the planet continues to be abused, and destroyed. She is the definition of a vegan ninja who can kick-ass, and take names. She’s a warrior with a passion for combat and the family business. Her instincts are uncanny; her perception is uncluttered, and her channels are crystal clear.
Lazy is everywhere. Ambition is rare. Machine level focus and commitment? Going extinct. He is the last of a dying breed; the kind that would give his life for something he believes in. The kind that will rise no matter how hard he falls. The kind that will attempt what all others have deemed impossible. He is a fighter, a warrior, a machine.
HIS NAME IS HERBI.
Herbi is a Gorilla for a reason; gorilla’s are one of the world’s strongest living land animals, and they eat an exclusively plant-based diet. They do not develop obesity, diabetes, or heart disease, and they maintain a lean and strong physique.
If they can do it, so can we.
JOIN THE MOVEMENT
HELP US CHANGE THE WORLD.
Join us as we spread the message about ethical plant-based eating, fight to stop speciesism, heal the planet and evolve consciousness.